PROMOTIONAL VIDEO PROJECT 品牌广告宣传片项目

SPRING 2019

This is a promotional video I created for the rebranding project of the cosmetic brand "Cerave". Base on the tone of the branding by my peers, I created this video with a clean and elegant visual language by including minimal texts, simple layout, and variation on the logo.

在适乐肤 “CeraVe” 品牌再设计项目中,本人根据小组策划的夏季促销为主题设计制作的广告宣传片,以突出品牌调性及产品功能为主旨,运用夏天元素与简洁清新的视觉风格突出品牌氛围。