VITASOY REBRANDING PROJECT

SPRING 2019

维他奶品牌再设计项目

This is a branding project designed by Amy Deng, Joey Wu, and me. We created a new mascot-based logo for the nostalgic soy milk brand Vitasoy. Based on the logo, we also designed a series of promotional products including packages, logo animation, signages, and promo packages. I was in charge of logo visualization, package design, mock-up visualization, and logo animation design. 

三人合作设计翻新维他奶品牌视觉形象,以吉祥物为主要视觉元素,根据维他奶的品牌调性打破原先以字体为主的视觉风格,设计出更加符合当代年轻审美、更具玩味性的品牌视觉系统,并以相同的视觉风格为其设计包装、海报、动画等宣传物料。本人负责Logo设计、包装设计、品牌动画设计。

 © 2019 by Alan Yulun Wu

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