SOFTEE-CHARACTER DESIGN PROJECT

SPRING 2020

潮玩人物设计项目

I designed a series of designer toy characters as visual identities related to various types of personal insecurities that are faced by the younger generation nowadays. Further, I branded each of the characters by designing different products derived from them, including buttons, tote bags, stickers, and phone cases, for people to carry on with and reveal these messages about insecurity to the society.

一组以自我怀疑为主题设计的潮玩人物形象——柔软仔,将12种引起外在及内在不安全感的特性(先天条件或后天选择)拟人化,通过给予安慰的视觉形象激发受众的情感认同,以潮玩作为媒介将 ”以柔软拥抱世界“的生活态度和内在力量带给苦受外界压力纷扰而怀疑自我的当代年轻人。

 © 2019 by Alan Yulun Wu

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